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How To Revive Business After Covid Pandemic?

✓ A great business is that, which runs with not just hard work, but with smart brains!

✓ And a Good Business keeps growing even in trying times!

There is no denying the fact that the world is a changed place after the Covid pandemic situation. Although it was anticipated, that we can lead our lives normally by the end of 2020, however, it did not leave us, and even today as in May 2021, we are still amidst a global crisis with lockdowns and curfews everywhere.

In every economy and market, business gets affected the most and consequently affects the livelihoods of millions of people. With the adverse effects like recession, layoffs, and pay cuts, life is miserable indeed!

The Woes of a Business Owner:

So the basic question for a business owner is-

• How do I revive my business after such a huge impact due to no fault of mine?

• After all neither did I cause, nor did I spread the virus????

It’s a downright punishment for the businessmen in these trying times.

But, the best part is, as humans we can think inspect and rationalize!

Yes, the Covid and the pandemic have affected us all! But it has not and it will not defeat us until we allow it to defeat us!

How to revive business after the Covid pandemic situation?

The best thing about the pandemic is that it has taught us not only the importance but also the completeness of technology! It has digitized us to such an extent that today, even kids are fully aware of the applications along with its backbone - the internet and AI technology!

Solutions for Revival of Business post-Covid Pandemic:

Digital Marketing – The most ideal Solution

Five years back the concept of digital marketing was not known to many; since it was in its growing phase – business was more profound in person than digital. But thanks to the pandemic, now every business owner can have the business not only recognized but also generate revenue through digital marketing. Regeneration of revenue is the main target in this post-pandemic situation and a challenge in itself!

What makes digital marketing ideal for the revival of business post the pandemic is, that it provides a business-to-customer direct link – hassle-free! Believe it or not, the pandemic has made the customer tech-savvy – whether a 6-year-old or a 60-year-old – everyone is aware of the internet and the brands on it!

Another major benefit is the fact that through digital marketing, the business gets online recognition and a brand establishment through its presence on the search engines, campaigns, reviews, and ratings which brings in more and more customer traffic on the website; ultimately leading to revenue generation for the concerned business.

Social Media Marketing – The How and Why of it!

Today Social media is something that every human being on this planet is familiar with! Why?

Because we cannot be at two places at one time, nor do we have the time to go and connect with people living in the other part of the world. But that’s not an excuse for restriction in business right?

Social media provides the ideal platform for the promotion of the listed products and services provided by a business with a personal touch! It targets customers who are extremely active on social media while it creates awareness for the brand for the rest. The social presence helps in brand building and expansion in consumerism through the networking of the individuals.

Promotions on YouTube, Pages on Facebook, posts on Instagram and Twitter are excellent ways to not only retain the old customers but also attract new ones.

So Why Go Online?

It's not that offline business was bad or didn’t have a customer base, but it is just that online is far more convenient. Especially in a situation like the pandemic, when one cannot go outdoors at all, where is the possibility of interaction with the customers?

So does one lose his customers just because it’s a pandemic?

No. Not at all. It's just the channel of business that has to change. With more advertisements and promotions, offers, sales etc. through digital media, not only will the business retain its old consumerism but also add new customers. The business will grow all the more with more revenue!

MORE CUSTOMERS OR OLD CUSTOMERS? - THE DILEMMA

Retaining old customers is a major concern during the revival of business post the pandemic. The platforms like Flipkart, Amazon, Myntra, etc. – once start-ups and now some of the largest eCommerce sites- were active in business due to their foresightedness in providing the over edge services and benefits even during a pandemic situation.

Trust goes a long way in retaining consumer ship – whether with a brand or a business.

Although a business always is profit-centric from the seller’s point of view; however, a business can thrive only if it has a good consumer base. And this consumer base can be retained and expanded only by keeping in terms with the trust of the consumers through the digital platform.

Conclusion:

Hence, concluding the discussion on revival of business post the Covid situation - the answer is simple and easy to fulfill. The seller just needs to utilize the digital platform backed with AI technology to create a virtual marketplace for their products and services online, if the customers cannot come to the shop or the marketplace. They can utilize digital marketing and the power of social media apps for promotions of their brand with exclusive offers - discounts, cashback, promo codes, subscriptions, etc on the sales and purchases. The main aim for the revival of business should not be just profit-centric but also retaining old customers and adding new ones by honoring their trust with satisfaction – 10 happy customers today can lead to a million happy customers tomorrow!

Neel was at a huge mall strolling, with his at-present girlfriend Ghazal, trying to choose a present for his birthday! While Ghazal went from one trendiest men’s store to another in terms of shoes, jerseys, glares, etc. Nothing appealed to Neel, he was as lost as ever!

On the 3 rd floor of the mall, while browsing such a multibrand store, he stumbled upon the Books section! For a minute Ghazal thought he got a seizure or something! Neel just leaped with joy! It was like a child who had got his Christmas gift before Christmas! Why though? Because Neel is a compulsive voracious reader. Having said that, it’s not that he doesn’t have an interest in the other objects for men…. But books are very game altogether! In an era when men are more into virtual games and entertainment, Neel is still what we call ‘old-fashioned’

Neel is a bookaholic!

Bookaholic – decode the meaning:

Rhetorically speaking, Bookaholics are a special species of homo sapiens across all races and countries who find their solace, happiness, and extreme joy in books; in other words, books are their paradise. The whole world on one side and their own world of fiction or philosophy; romance or thriller – is on the other!

So what makes a reader a Bookaholic?

It’s a very common question. I am also a reader, then why are you not calling me a bookaholic? It’s very simple! Some read for learning, some read for exploring, some read for passion, some as a hobby, and some as a burden! But a bookaholic…… he cannot survive without books! For him, books are the elixir of life! Not only does he love reading…. But he loves a book by sight, by smell, by print – just staying in their presence gives him a thrill! Just like alcoholics are addicted to alcohol…… bookaholics are addicted to books!

So what makes the Bookaholics addicted to books?

Bookaholics basically have a passion not just for the book but for the story, plot, characters….. How? Now, when a normal reader reads a book….. First, he buys the book and gets it from the shop and just keeps it!

Traits of a bookaholic!

A bookaholic reads the prologue…. the epilogue and then the summary…… then he ruffles the book, lets the scent of the freshly printed pages settle on him, and then when he has gotten the goosebumps…. He goes and gets it billed. If it’s a part of the series, a bookaholic is ready to compromise on his other expenses, but he will definitely buy the full series. For a bookaholic… books are an investment! It’s his pride! Just like stamp collectors collect stamps and take huge pride in their collection…. Similarly, a bookaholic takes immense pride and satisfaction in his collection of books! As per a general survey for reading, Bookaholics, generally hate audiobooks or e-books… not because they are not tech-savvy. But because they miss the art of actually holding the book and feeling it!

Bookaholics -One of its kind!

For bookaholics, the story between the prologue and epilogue is not just a tale….. it’s an adventure! Just like for movie buffs popcorn and pizza are the accessories which make movies an enjoyable experience for them, similarly, for bookaholics, all they need is a space …. Their personal space; the book and peace! Some use music also to find their peace…..as per their need! Once a bookaholic starts reading…. It’s not a matter of minutes or hours….. He will get up only when he has finished the adventure a.k.a the story!

What really sets bookaholics apart is the fact that after reading, he still stays lost in the story–

Either contemplating his life as one of the characters or imagining how it would be different! Another unique feature about bookaholics is, although all readers let their imaginations run wild, the bookaholics, become the characters and try to find their story in the one that they are reading – they retrospect and reflect; introspect and act on it! As nerdy as it sounds, but the weirdest thing about a bookaholic is that he will never buy a second-hand book or sell his own copy – he finds it very disrespectful towards the story and its creator! The connection between the reader and his book is an ethereal one!

The Ying and Yang of Bookaholics!

While some bookaholics take to books positively some take to it negatively as well! This is a very serious disadvantage! Some become so addicted to reading and the stories; that they think and try to impersonate the characters of the stories in their daily lives. They develop alter egos and lose the difference between reality and the fictional story! This leads to some serious psychological damages, and influences crimes as well, at times! As far as kids are concerned, when they become bookaholics at such a tender age, they try to behave like the characters they read…..Now for them, Spiderman can jump from one building to another! But in reality, it is not possible! And an attempt to do so might prove fatal! Some youth read about hardcore fictional murder mysteries and try to incorporate the same in their own lives and become sociopaths. They say loners are bookaholics…..! Not all are born lonely! Some have loneliness thrust on them. Some people are born as a single child into families which have a lot of disturbed and strangled relations, then there are issues like over expectations from parents, peer pressure, extremely high expectations from parents and relatives….. Which pushes them towards being and staying alone!

That’s when they find their peaceful refuge in books!

Conclusion!

Bookaholics find their story in every story! Not only do they love the plot, but they love the whole aura of the book. The book is a playground for their emotions….. They smile, infuriate, and cry in the story! The plot of the story becomes the reality of their lives! Sometimes they shape their lives and their decisions as per the characters and stories they read and relate with! I am one of them! So to all my fellow bookaholics……Read and enjoy what you read thoroughly! But Instead of using reading negatively, use it as positively as possible!

Today while I was dusting the bookshelves I found the moth-eaten remains of a few pages from the BRITANNICA dated 3 decades ago. I stood and went back to THAT era till my maid nudged me with the broom and jolted me out of my reverence. Once I finished the household chores, I sat down with the tattered Britannica to paste the pages back into it!

I am a 30 plus lady of today, so around 2 decades back when I was in school, studying, I had to make projects for her school assessment.

Was it different?

Yes …. Very!

So what was so different?

The fact that in those days google was not a feature in every home! In fact, a desktop computer was a thing of fashion! So how did I study? Books! Yes. Books came to the rescue

Books: The Paradise for Readers

Till 1999 things were very different! Kids used to be immersed in books 24x7. Not because they were bookworms, but because the only source of knowledge was either books or applied knowledge from the books. As much as this method might sound outdated and boring today, but in those times, this was the only way of learning! Yes, there wasn’t technology or digitization, but the best part was, the imaginations could run wild! The books of those times –The Famous Five, Secret seven, etc, were in vogue! To us, books opened the world which we could never have in reality! It took us to a different land or helped us to transform into different characters.

The Transition from Books to Google

Today what we come across as a digital library used to be an actual library, with chairs where one could be seated for hours and remain lost in the pool of knowledge or a story of his choice! Nowadays we have digital platforms like Augmented Reality, Virtual Reality, etc, where we can choose, change, shape, or enhance our surroundings virtually. No matter how cool it looks, but it leaves very little scope for the imagination! With the turn of the millennium, computers and technology became very progressive. Suddenly, there was something new called the World Wide Web, Internet, and Google! While the internet was the first one to make its entry in 1983, the next came the World Wide Web is in 1989 and finally came to Google in 1998. As googly as It looked…. It changed the whole world! It literally took over all platforms in every sphere of life! In 10years, by 2010, we could not imagine a life without the internet anymore. Publications across the world suffered a huge setback as suddenly the digital books replaced the actual books. Suddenly we were reading on Kindle and listening to audiobooks.

So what’s the difference you may ask;

Now, first of all, both are very different as platforms! Books are on a particular topic or person or place or trait etc.! It objectifies the subject! So you can get the knowledge of one particular domain at one particular time in a book. Google is a search engine! So you can know about anything and everything on the platform. So it is like the modern-day Encyclopaedia.

Vedas – The Indianised Google

Specifically in India, we have ledgers of knowledge in the form of Vedas! The ultimate source of knowledge…… which provides quite a challenge to Google. Today for a simple home remedy for diabetes, we google it! But, if we refer to the Vedas, we will find the same remedy over there! But the point is…. Who will do the searching…. The more important question is…. Where is the TIME to do that searching?

Advantages of Google

So the major advantage that Google has over books is that it is FAST and less time-consuming! Secondly, it has information on everything from everywhere anytime! So does that lower the value of books?

No!

What gives books an edge?

Books have a very special place. At least for the earlier generations! For some, like me, having a good collection of books is a matter of pride! That smell of the new print, that feel of the crisp new pages……..Google can never replace that! The signed first edition by the authors…… is a huge sense of accomplishment in itself! Books motivate the readers to think, reflect on learning the art of communication with a good vocabulary. With Google, it has handicapped the word building spoken skills very adversely. Although a whole lot of activities are available online today, the fun of making a model for a project, individually or in a group is beyond compare! War of Books vs. Google The argument between books vs. Google can never be settled because it is primarily focused on perspective, which is again based on an individual’s exposure! Today’s generation will never know the value or relevance of books…..so much because they are born and growing up in such an age where they have quick, and accurate technology of Google at their fingertips! On the other hand, the generation of yesteryear will never be comfortable with the technology, because, for them, it’s not authentic; a book is more appealing!

Conclusion:

To say that Google’s information is always right or wrong is not right! After all, it is a search engine that searches to the best of the ability… but the source form which it is picking up the result if they are not authentic then can we blame Google? Even books or newspapers sometimes publish things by mistake… and then print a retraction! So the slightest of doubt will always remain whether it’s a book or even if it's Google!

Hence we can conclude by saying that, in the battle of books vs. google, there is no one superior to the other. Both have their own armies of benefits and their own small colonies of flaws! It’s a draw! Happy Reading Guys….. books or on Google…..! ;)

One Arranged Murder - Book Review By Manpreet Kaur

About The Author:

This book is written by Indian author Chetan Bhagat who is considered as one of the most influential persons by ‘Time Magazine’. According to the ‘New York Times’ Bhagat was referred to as the biggest-selling  English-language novelist ever in India. Previously he had written nine fiction novels and three non-fiction books. Apart from this, he is also a motivational speaker and scriptwriter also.

Story Line:

It’s a story about two best friends, named Keshav and Saurabh they are not only best friends but also a flatmate, colleague and business partner also. It is said that this book is the sequel to “The Girl in Room 105” Because the name of both characters is the same in both books. However, it is not mandatory to read “ The Girl in Room 105” to decipher the story of “One Arranged Murder”. But nowadays both friends are not on talking terms because of Keshav’s bad habit of fat-shaming Saurabh’s love, Prerna. Prerna is Kehav’s fiancée, and Saurabh always finds an opportunity to make fun of Prerna`s weight. Both Prerna and Saurabh are a lovey-dovey couple. One day on the occasion of Karvachauth, Prerna decides to fast for Saurabh and she remains hungry and thirsty that day. It was decided by both that they would meet at the terrace to break Prerna’s fast, but surprisingly when Saurabh reach their ………………………….. from here the story of “One arranged murder started.

Who should read this novel?

If you are a beginner and want to develop a habit of reading books then this book is perfect, furthermore, this book would also help to develop your linguistic skills.

Let’s move to the Writing Style:

This book is packed with lots of drama, adventure, romance, friendship, and mystery also all these ingredients of this books has made it masala drama. But as per my perspective emotions of Saurabh had not expressed clearly by the writer. The language which is used by the writer is simple and it is more similar to the script of the movie.

Good Things About This Book:

In this book, the author had shed a light on various prevailing issues such as an extravagant wedding, even if Indian people don’t have then would like to spend insane money on marriage ceremonies. Secondly, How people define the word dowry? Some say that it is against their principles; while others say that it is their blessings. Thirdly people are more concerned about family honor rather than justice. Its is pocket friendly you can purchase online at just rupees 149/-

Bad Things About Chetan Bhagat’s Novel:

In the whole book, the author was cracking several jokes on Prerna and Saurabh –by addressing them Cow, fat, and so forth. Which is not a cool-just cracking joke on fatness is not super cool. Grammar mistakes can easily found in this book. It seems that most of the books which are written by Chetan bhagat are made for Bollywood because it is written more like dialogues and Bollywood, nowadays making movies based on Chetan Bhagat’s novel.

Conclusion:

To encapsulate, this novel is decent to read because it`s fast, emotional, and entertaining at the same time. It is not the best one but, yes it is an entertaining one. If you are Chetan Bhagat’s fan then you should read this book otherwise skip it or if you just have started reading novels you should certainly pick up this book.

As a bibliophile, we want to collect as many books as we want. Some people purchase textbooks to crack the exams; while others just want to enhance their knowledge or enrich their linguistic skills. Although some people are reading ‘E-books’ nowadays, still there are some readers who love to read paperback books and everyone knows that to read or purchase books one needs to spend some money, sometimes too little and sometimes too much.

Money sometimes acts as one of the major hurdles on the way of voracious readers. So, buying second-hand books is obviously a good option as you can buy these at much cheaper rates. But don’t worry now there are a plethora of websites that offer the best-preowned books at a very low cost. So if you’re looking for the best websites to acquire previously owned books online – that celebrates and encourages the culture of reading and to give people a convenient, user-friendly, and secure shopping experience you have come to the right place.

1) BookOurBooks: This Bihar-based website offers a huge collection of second-hand books online and they have their service all over India. This website encourages the notion of purchasing and selling pre-owned books directly for the sellers. Book lovers can get all the genres under one roof. Moreover, if any book shop wants to consult for business or enlist them as a premium seller just contact them. Bookourbooks.com is accessible to everyone either you are a student, mentor, or bookworm. Apart from these students who want to sell their books can also approach them through their website. If you need any book or want to enhance your business just check their website www.bookourbooks.com

2) Pustakkosh: It’s an e-commerce platform that not only sells old books but also gives books on rent that too at low cost and good quality. Learners, tutors, and avid readers can check this website to read books related to different subjects. Furthermore, this website also provides e-notes to students. So students don’t late just check their website www.pustakkosh.com

3) BooksbyKilo: This website runs both online as well as offline stores in new Mumbai and claims that they sell books on the basis of quantity, not by printed cost, and also guarantee that all their books are old but readable and are in good condition. The cost of the book starts with Rs. 50/- and paperbacks are available for primary and secondary school students, furthermore, books are even available for booklover who want to read books on different genres.

4) AllBooksOnline: This online platform allows readers to own, sell, or exchange books. There is a myriad range of books that are featured on this site –such as; textbooks, magazines related to lifestyle, health & fitness. For readers who love to read fiction books, it offers a wide range of novels and also nonfiction books, for example- life story, art and craft, and so forth.

5) Quikr: It's an Indian classified ad platform, where one can post their ads to sell their products to potential customers, and buyers can also purchase old books. This app also allows their user to bargain for the price. One can easily found old journals, General knowledge books, and many other textbooks.

6) Original Exchange: It is known as Olx and its headquarters is in Amsterdam. This website is also very famous among those people who love to have possession of preowned books. Because they can both sell and purchase their books of every subject through this platform.

7) Bookyaari: If you are searching for informative books at a fair price then should check out the website. A variety of books of all segments are available on this site, apart from it, this website also offers discount offers to their customer. So, don’t be late just check this site.

8) Savebooks: The main objective of this online store is to save the environment. This online bookstore is encouraging readers to read and donate second-hand books at a very minimum price- that too near to your workplace, educational institute, or home.

9) BuySecondHandbook: Different categories of books, for example; fiction, action, adult, comics, and culture can be found on this site. The cost price of books in this place is too much less; even that you can get a book for Rs. 39/-  On top of that; this Gurugram-based website also offers its customers additional discount coupons.

10) BuyUsedBooks: This online store is known for rare and used books and even out–of–print books from across the globe. This site has books for almost every age and again doesn’t worry about the price; readers can get books at a very cheap rate.

11) BetterWorldBooks: It’s a US-based Website which offers a wide range of pre-used and brand new books. If you are a mother and looking for books for your offspring for their mental development or want to learn cooking, art & craft, or even want to learn about blogging or online marketing then this website is the best place to purchase the paperback. This site has something for everyone.

As the cliché goes - “Never trust anyone who has not brought a book with them”.

There are multifarious benefits of reading, research conducted by many revealed that reading improves brain connectivity also helps to reduce stress.

So now what are you waiting for??  We have provided you with the information that how can you enhance your knowledge without spending too many bucks on books, now no one will stop you to pursue your passion.

During ancient times, the great sages of Ayurveda knew the importance of healthy animals and birds too. At that time, medical science was divided into three main categories- Ayurveda (for the health of mankind), Pashu Ayurveda (for animal welfare) and Vriksha Ayurveda (for plant health). Ayurvedic herbs and treatments have been in use for thousands of years for maintaining the health of animals.

Medicinal herbs contain a variety of pharmacologically active ingredients and each herb has its own unique properties.

 

Herbs useful for animals are:

1. Guduchi (Tinospora cordifolia): Giloy is widely used in various Ayurvedic formulations. It protects the animals from various infections as it is immune-modulatory in nature. Being an anti-endotoxic, it stimulates phagocytosis and useful in immuno-compromised conditions. Guduchi is a wonderful herb for the treatment of fever and inflammation in dogs and cats.

2. Ginger (Zingiber officinale): Ginger is considered as a gastro-intestinal tract in Ayurveda. It provides relief in various digestive disorders like Dyspepsia, Flatulence, Indigestion etc. Ginger restores the disturbed ruminal motility in animals and also stabilises the ruminal pH.  It also stimulates the production of saliva and induces the growth of the ruminal microbial population.

3. Ashwagandha (Withania somnifera): Ashwagandha is a unique herb known for its adaptogenic and anti-stress properties. The use of ashwagandha for cats and dogs helps in increasing their physiological endurance. It also helps with behaviour problems in animals such as restlessness, hyperexcitability, aggression etc. Ashwagandha also acts as an anti-oxidant and accelerates cellular regeneration and repair.

4. Jambira (Citrus limon): To protect the pets from bad odour, natural herb Jambira is of great use. It helps the pet to smell great. It is a natural way to have a clean, cool and citrusy animal coat as it helps the pets to remain free from bad odour and insects. Jambira is very useful for pets especially puppies up to 2 months of age.

5. Neem (Azadirachta indica): Neem is useful for pets as it relieves itching and irritation. It also fights against bacterial and fungal infections of the skin. Water boiled in neem leaves is also very effective for the treatment of skin infections in animals. Neem water helps in removing dirt and dust from the skin and improves overall skin hygiene. Neem leaves also provide relief in dandruff on the pet’s skin and hair coat. Other skin conditions such as pyoderma and pruritus are also effectively treated with neem in animals.

6. Mukta Shukti: Mukta Shukti is a natural source of calcium and phosphorus which is derived from oyster shell. This compound ensures the formation of strong bones in animals. Mukta Shukti is useful for optimal bone development in puppies and as adjuvant therapy for rickets and for the formation of strong teeth and bones in adult cats and dogs. Phosphorus plays a major role in synthesising proteins in the body.

7. Kasani (Cichorium intybus): Kasani is commonly known as Chicory. It is a natural appetite stimulant which increases appetite in pets. This herb is highly useful for the treatment of enlarged liver and protects against the liver damage by regenerating liver cells. It is beneficial in jaundice and ascites in animals. This herb can be used as an adjuvant in the treatment of canine and feline viral hepatitis and parvovirus infection as well.

8. Ajamoda (Apium graveolens): Ajamoda commonly known as celery is a herb which corrects digestive disturbances associated with bloating. Ajamoda cleanses urinary bladder, relieves bladder pain, improves strength and useful Worm infestation, Vomiting, Hiccups, Anorexia i.e. lack of interest in food. It also exhibits anti-inflammatory activity and reduces oedema.

These herbs for veterinary use can be given or prepared in a number of ways:

• Fresh herbs can be chopped and mixed with food as it is the ideal way to give herbs when they are available.

• Dried herbs can be administered by adding them to food.

• Decoctions or infusions can be prepared by adding hot water for external or internal use.

• The oil infusions of herbs can be applied on sore joints.

ITP (Idiopathic Thrombocytopenic Purpura) is a disorder that leads to the reduction of platelets in the blood which causes excessive and easy bruising and bleeding. In most cases, children develop ITP from a viral infection and recover from easily without taking any treatment but adults need to take treatment for the recovery.

Symptoms of ITP are:

• Purple spots on the skin that look like a rash

• Blood in urine or stools

• Easy bruising

• Heavy menstrual flow in females

Modern medicine practitioners prescribe steroids, immune globulin injections, and other drugs that boost platelet production. Somehow those may have some side effects and results are not assured sometimes.

Ayurvedic concept of ITP:

ITP is co-related with Raktpitta in Ayurveda on the basis of signs and symptoms. Raktpitta is a bleeding disorder where Pitta vitiated blood flows out. The Pitta dosha gets vitiated and circulates in the bloodstream which is manifested sub-cutaneously. We need to give cooling herbs to deal with this disorder. Let's discuss this.

Herbal Remedies for ITP are:

1. Ashwagandha (Withania somnifera): The roots of the Ashwagandha plant act as an immuno-modulator. The roots also strengthen the bone marrow and bones. They increase the production of white blood cells, red blood cells, and platelets.  Being an immune-modulator, this herb inhibits the immunosuppressive state of the body. Therefore, ashwagandha is a very useful herb in ITP as it increases the platelet count by working on the immune system.

2. Giloy (Tinospora cordifolia): Giloy is a miracle herb useful in the treatment of ITP due to its immuno-modulating, anti-inflammatory, anti-bacterial and anti-allergic properties. It works on the immune system and increases the platelet count in an effective and natural way.

3. Durwa Grass (Cynodon dactylon): Durwa grass is known as simple grass. It is very useful in ITP as it controls bleeding. It is cold in potency and balances Pitta and Kapha dosha. The whole plant is used for medicinal purposes. Take 10-20 ml of fresh durwa grass once or twice a day.

4. Spirulina: Spirulina is considered as an important dietary supplement which is obtained from a type of blue-green algae.  It is a source of excellent nutritional content. Spirulina has antioxidant, inflammation-fighting properties and has the ability to boost the immune system. It helps in the treatment of ITP by working on the immune system and also serves as a source of nutrition for ITP patients as blood loss can lead to fatigue and weakness.

 

5. Amla (Emblica officinalis):  Amla has been used in Ayurveda for thousands of years. Amla provides relief in ITP as it is cooling and in nature and supports a healthy immune response. It rejuvenates all the tissues in the body and builds ojas as well. Take 10-20 ml freshly prepared amla juice once or twice a day.

6. Arjun: Arjun plant comes under Sheet virya herb i.e. herb which has cold potency. The bark of the Arjun tree is astringent in nature. Being cold in potency, this herb balances Pitta dosha. Due to the astringent property, it arrests excessive bleeding. Therefore, Arjun herb helps in the treatment of ITP in an effective way.

7. Gandhak (Sulphur): Purified sulphur is used for medicinal purposes. In Ayurveda, it is used in the purified form in minute quantity. Sulphur has the ability to cure even changes that occurred in DNA. It shows excellent results in skin problems.

8. Akik Pishti (Agate Calcium): Agate is a gemstone that is found at the bottom of the sea. Akik Pishti is an Ayurvedic compound which is cooling in nature and used for balancing Pitta dosha. It is most suited for bleeding disorders. Since this compound balances Pitta dosha, it is considered as a natural and excellent remedy for ITP.

Tips:

-Freshly prepared juice of papaya leaves is also beneficial for increasing the number of platelets.

-All sour fruits increase Pitta dosha so sour fruits should be avoided as sour fruits can cause fermentation in the stomach leading to the vitiation of Pitta dosha.

-Intake of sour fruits with milk and milk products should be avoided.

-Avoid spicy foods, alcohol, tea, and coffee.

-Drink the juice of carrot, pomegranate, and beetroot.

-Opt for all gourd vegetables.

Physical exercises such as jogging, running, walking, dancing, yoga, pranayama, etc. are critical for maintaining optimal health. Physical exercises act as a catalyst for improving health. In the modern lifestyle due to sedentary lives, exercises have become more important than ever. Exercise for at least 20 minutes should be an essential part of our lives.

The science of Ayurveda also emphasizes physical exercise on a regular basis. According to Ayurveda, physical activities clear the srotas (transport channels within the body) and blockages. They reduce stress and a sense of well-being is also improved. Ayurveda recommends that running and jogging should be done during the day time which is considered as the Kapha period.

Ayurveda has also recommended exercises according to body type. For example, Vata types need less exercise, Pitta types need a moderate amount of exercise whereas Kapha types need intense exercise routines.

The top 10 health benefits of running and jogging are:

1. Improve Digestion and Metabolism: Jogging and running leads to the improvement of digestive fire and improve metabolism. They increase blood circulation and increase Peristalsis in the colon and intestine and help in regulating bowel movement. They also support the body’s pathway of detoxification by kindling the Agni (digestive fire) throughout the tissues and improve digestion and elimination.

2. Help in maintaining a balance between body and mind: It is said that a balanced diet, regular physical activity, and good sleep are the three principles of a healthy life. Regular jogging and running not only make the body strong but make the mind positive too. Regular jogging and running make the person mentally strong. The brain cells become more active which leads to better memory and concentration.

3. Stress buster:Regular running and jogging lead to the secretion of Endorphins. The Endorphins are known as the neurotransmitters which help to transmit electrical signals within the nervous system. The Endorphins inhibit the communication of stress and pain to the brain. People who regularly do cycling or jogging have enough quantity of Endorphins which helps them to cope with stress or excessive pain.

4. Increased blood flow: The cardio-vascular activity increase during jogging and running. Therefore, there is an increase in the blood flow to the brain. There is also a supply of essential nutrients such as oxygen and glucose to the brain and other parts of the body.

5. Aid weight loss: Running and jogging are excellent workouts for weight loss as these help in burning calories by working on muscles thus reduce visceral fat. Thus, running and jogging support fast metabolism.

6. Strengthen bones and muscles: Moreover, they also reduce the risk of developing Osteoarthritis and also give strength to the Intervertebral disc. Regular running and jogging help in improving bone density and therefore reduce the risk of Osteoporosis.

7. Provide a good dose of Vitamin D: If you run or jog during the morning time, running and jogging help you to get a daily dose of Vitamin D as well. It will also make one feel energetic for the rest of the day. Most of the time, we do not get proper sun exposure due to our lifestyle. Insufficient Vitamin D leads to weak immunity and weak bones. The sunscreen lotion should not be applied to the skin while going out in the sun for jogging or running.

8. Normalize blood sugar levels: Jogging and running lower the HbA1c values in people with diabetes. The muscles use more glucose during exercise which lowers the blood sugar levels. It helps the body to use insulin more efficiently.

9. Good for women's health: Over-weight women suffer from Poly-cystic ovarian disease (PCOD). Jogging and running improve blood circulation and improve the chances of fertility in females. They also help in balancing hormones in women suffering from PCOD and lower the level of male hormones.

10. Reduce the risk of chronic diseases: Lack of regular physical activity is a primary cause of chronic disorders. Regular jogging and walking improve insulin sensitivity, cardiovascular fitness, regular high blood pressure, and body fat. Thus, they help in maintaining a healthy weight and reduce the risk of chronic diseases.

 

One should not indulge in excessive jogging and running as it can aggravate Vata and Pitta dosha.

Depression in life can have many different forms such as anxious, sad, loss of interest in daily activities, loss of pleasure in hobbies, social withdrawal, feelings of worthlessness, poor concentration, feeling of guilt, etc.

   

People with depression do not seek medical help because they feel that the stigma of a mental health disorder is not acceptable in society and it will hinder their personal as well as professional life. The science of Ayurveda gives us some practical guidelines to stay happy and healthy throughout our lives.

Herbs that are effective in treating depression are:

1. Ashwagandha (Withania somnifera): Ashwagandha is considered as a Rasayana in Ayurveda. It is a powerful herb that assists the body’s natural resistance to stressful conditions by balancing Prana Vata and thus improves mental stability. Ashwagandha is a powerful adaptogen and enhances the body’s resilience to stress.

 

2. Jatamanasi (Nardostachys jatamansi): It is a high- altitude medicinal plant whose roots are used in various herbal formulations to treat mental weakness. The decoction of this herb is also used in Insomnia, disorders of the Cardiovascular system and it exhibits anti-depressant and anti-convulsant properties.

3. Brahmi (Bacopa monnieri): Brahmi is considered an important plant in Ayurveda which is traditionally used for various ailments but it is widely used as a neural tonic because of anti-oxidant properties. Brahmi is categorized under the Medhya-Rasayan class herb as it sharpens the intellect and attenuates mental deficits. It is anticonvulsant, anti-depressant, and adaptogenic in nature and useful in Depression, Anxiety, Manic Depressive Psychosis, Sleep Disturbances, etc.

4. Mandukparni (Centella asiatica): Mandukparni commonly known as Gotukola is believed to be responsible for its wide therapeutic actions. This herb is a wonder herb for relieving Anxiety and improving cognition. Ayurvedic practitioners consider it a main herb for revitalizing nerve and brain cells.

5. Guduchi (Tinospora cordifolia): Guduchi commonly known as Giloy has been used in Ayurveda as Rasayana for ages. Rasayanas are known to impart strength to the tissues.  It has Tridoshshamak properties i.e. it maintains the homeostasis of Doshas during stressful conditions. It is considered as an adaptogen as it increases the resistance of the body to biological, physical, and chemical stress and effective in cardiac debility as well.

6. Shankhpushpi (Convulvulus pluricaulis): All plants of Shankhpushpi herb are known to possess therapeutic properties. It is used in Ayurveda for Insomnia, Anxiety, Depression, etc. Shankhpushpi exhibits anti-depressant, tranquilizing, anti-stress, neuro-degenerative, anti-oxidant, and cardiovascular activities. It is found to be effective in reducing different types of stress such as psychological, physical, or traumatic.

7. Tagara (Valeriana wallichii): Tagara is included among the Nidrajanana (sleep-inducing) herbs in the Ayurvedic classical texts. Due to its ushna (hot) potency, it alleviates Vata dosha and relieves insomnia which is caused due to the imbalance of Vata dosha.  The decoction of its root is used for treating Convulsions, Hysteria, and Insomnia. Tagara has the property of calming the mind as it interferes with the brain chemical GABA that communicates the information between the nerve cells in the brain.

 

Lifestyle:

1. Meditation: Meditation is considered as the best medicine for Depression and Anxiety-related disorders. Regular meditation for 20 minutes twice a day is quite effective for the natural treatment of Depression. It helps the person to gain good health and relieves mental, emotional, and environmental stress.

 

2. Massage: Daily oil massage calms the mind and relaxes the body. It improves circulation and allows the toxins to be cleared and balances Vata dosha.

3. Exercise: Moderate exercise and walking during the sunrise help in relieving toxins from the system that lead to stress. It also helps in expelling blocked emotions and hormones out of the body.

 

4. Early to bed, early to rise:  Going to bed before 10:00 pm is essential as enough rest refreshes the mind, and waking up before sunrise is useful in preventing Depression. Waking up late leads to the dullness of mind, poor concentration, and depressed mood.

5. Food: Food that is sattvic in nature should be included in the diet. Sattvic food is unprocessed and grown naturally and it creates Ojas. Fruits such as banana can be taken by the patient as it is known to increase serotonin and tryptophan levels.

To buy everything or anything we are surrounded by a million options. Whether it is for the most basic commodity or a little extra expenditure here and there. Before purchasing anything we look around to find the best option available.

For example, when we go to a vegetable or a fruit market we don't just go to any vendor and buy the preferable vegetable or fruit but we look around, to compare the quality of the vegetable or fruit and negotiate the prices and then we buy the best one we want. Similarly, in any category of buying and selling the same process is followed. With the advancement of everything with the help of science and technology, we have everything around us to make our life easy in every possible way we can imagine or we can say Every Thing is Available on Our Finger Tip.

Now, we do not have to go out in the scorching heat or chilled weather to buy clothes, we do not have to make plans to go out especially for dinner, lunch, or breakfast. Going around contacting several traveling agencies for the tickets and hotel reservations for family trips or vacations is at a pause. Development of IT, software and most importantly the use of the internet by every individual has completely changed the scenario. People in our country and especially the youth are very keen to know the technological developments & updates.

Like the other sectors, the education system has grown well after that. The students, in any grade, are learning much more than what was being taught to them earlier through books. But after all this, the need for books is growing among children in schools, colleges, and public libraries. Students or Novel lovers go behind buying books so eagerly whether it is just a textbook or a book for any competitive exam or a novel, they try to get it from anywhere possible either from the book stores or from the online stores. Some of the basic keywords which are used to look for new books, used or second-hand books are generally like, old books, book stores on the web, buy books online, old books near me, buy books online cheap, buy books online India, where to buy old books, etc.These keywords help to get the options in order to get the best out of the search results. On the other, be it a buyer online or a customer who prefers going to the market rather than surfing on the web, both should be clear because before we go to anything anywhere, one should always have a basic idea for a specific type or a particular thing he or she might be looking for. 

In the market, the stores have a variety related to books, clothes, utensils, and other commodities. For instance, for clothes, some garment shops only have men's wear whereas some has only ladies wear, the same way for books, some book stores only deal with school books till maybe 12th standard, some for various competitive exams and some only novels, storybooks and other books like record books, facts books, and general knowledge books. All these categories have provided an easy way for the buyers to get the best possible option as per their preference. In the same way, online book stores also work to provide customers, what they want. Here you just have to know what exact category you are looking for, which may be second-hand books or old cheap books or new books.

It is never a surprising thing when we think about using old and used books. From a particular age, every individual in school, college, or an aspirant for the competitive exam has considered borrowing books from the seniors. Back in our minds, there is always this idea that used and old books are a better option than newly purchased books as the new ones require an investment of money whereas in many cases borrowing old books comes in handy.

As the economic conditions of any country worldwide is fluctuating but in return of that the prices of each and everything is rising, normal necessities to book of any standard in schools or for any competitive exam as well. Apart from that we also know that earlier, there were a limited number of authors and publication houses who were responsible for printing some amazingly written words by famous authors like William Shakespeare, Stephen King, and JK Rowling.

Nowadays, the markets are getting flooded with thousands and millions of books. For a single exam there are hundreds of books or even more for the students to choose from. Many students get confused with their choices of buying books for a respective exam. Generally for every purpose now there is a book be it cooking, knitting, sleeping, traveling, etc. Apart from the fact that a huge population worldwide has huge dependability on books now but every hour and every second the prices of not only books but every single commodity for existence is rising.

The term Global Welfare has so drastically taken over human existence that each and everything that has coexisted till now has taken over a grasp over daily living. People get the knowledge that has no possible boundaries from a book. We tend to do research, findings, and a whole lot of work from a single book. People who are capable enough can get anything that they desire while for some people even a 300-page book is hard to get. There are several options that have come up for everybody to get what they like but there is always a difference in price and quality.

In the market, there are a whole lot of options people choose from to get anything that they desire. In the case of books also there are bookstores or individual markets that deal especially in selling books, and also stationery that keeps specific types of books. Apart from all these places to get books from there are also other existing options like buying second-hand books from a store or online.

The chaotic hold of people in the technological world is providing a lot of options and facilities but it is also a guilty pleasure that nobody wants to quit. Where finding anything and everything is becoming such a convenient job, books are also easily adjustable in that. Like shopping for clothes, accessories, furniture, and also food, people can simply choose to go online and look for new books or used books anywhere they desire. There is an abundance of choices to look around to. Used and old books are preferable as for a middle-class family those books come at a cheaper rate. They save a lot of paper as well which provides a good cause for society and the environment. A large number of students that are in college or school prefer buying old and used books rather than the new ones as they think the old and used books are comparatively easy to study from rather than the new ones. Students every year in school and colleges pass on their used books to their juniors and then they carry it forward with their juniors. The students studying for various competitive exams also do this by borrowing books to study for their preparation. Many agree very strongly that these books help them study and prepare better by looking through old notes rather than the newly purchased books. Some also prefer selling the used books to the stores that sell second-hand books.

Being a source of help to others for anything be it food, shelter, clothes or education is a great thing to practice.

Saving money is a tough thing to do. When we think of saving money it might seem like a cup of tea. Easy ideas pop-up in our mind, how difficult it might be, and just a few cut-offs from daily expenses and that is how easy it is to save money.

But cutting those little spending from daily expenses might be difficult for a lot of people as many have a tight budget and many people do not get enough pocket-friendly budget to spend. Earning independently also comes with a lot of responsibilities, paying for rent, food, personal expenses, and other miscellaneous things are a big part of a budget for a bachelor who is staying away from his/her family or a family man with a steady job to hold on to. This is why saving money every now and then can be a little difficult.

People who manage to do this sometimes live on very limited resources and also sacrifice their hobbies, social activities, outings, etc. The major part of society that suffers from this problem of not being able to save money is staying away from their families in hostels, PGs, and flats. These students get a limited amount of money as their monthly pocket money, some manage to save a little every month whereas, some get short of the money they get every month. Many choose to work part-time and earn and save their money whereas many seem to not have that choice.

Being a student and staying away from my family, I (myself) fall in that category. I get fixed pocket money from my family excluding the extra money that we get being in the Indian culture. Trying to cut expenses in a lot of miscellaneous things apart from staying in a hostel, saving money has always been a difficult thing to do. Even though after trying and saving somehow, in the end, you tend to spend even that.

Students and especially bachelors look for, a lot of options on the web in order to earn extra money where there are frauds and scammers. On bookourbooks.com I saw a simple way for people to earn money from their own used books. By giving away these used books you will get your fair share and you also help someone.

Let me explain how. Being a student, you can simply sell your old/used books online for cash. It might seem difficult while thinking about how to sell old books online. It's pretty easy. On this website, you can easily sign up and let other users know that you want to sell for cash. Bookourbooks.com simplifies your work in a few steps and lets you earn cash from your old and used books. Simply, just use your own resources.

Sell books online for cash or buy old books online to save money. Bookourbooks.com not only provides you a platform to sell books online but it also provides you a platform for purchasing books online from other readers. In a nutshell, we can say Readers meet Readers here. Instead of looking around and wasting valuable time that each one of us has, why not simply take advantage of our hobbies and our own resources around us to save some money for ourselves and help others and ourselves. 

The whole world is facing an unprecedented pandemic of novel coronavirus disease (COVID-19) which is caused by Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2). No system of medicine has any evidence-based treatment for COVID-19 as yet but interventions are being done worldwide.

In Ayurveda, there is an elaborate description of causation and management of epidemics (Janapadodhwamsa).

It is a fact that Ayurveda has enough possibilities and potential for the prevention as well as for the treatment. People infected with COVID-19 pandemic may or may not have the symptoms.

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Patients can be segregated into four distinct groups:

1. Unexposed asymptomatic group: It comprises the people who are without any apparent symptoms but they are at the risk due to contact history.

• Ayurveda categories this stage as the initial sanchaya-prakopa-prasara stage.

• These people need to be quarantined carefully.

2. Exposed asymptomatic or quarantined- These people are asymptomatic but they test positive for the virus.

• In order to prevent the progression in its initial sanchaya-prakopa-prasara stage, Ayurvedic herbs prove to be quite effective.

3. Patients having mild symptoms—This group involves patients who are tested positive and are experiencing mild URTI symptoms.

• These patients need to be carefully isolated and progress of the disease should be monitored.

• Treatment should be given to balance the vitiated doshas to control the progression.

4. Those having moderate to COVID-19 symptoms—This category comprises high group patients and requires tertiary care from the onset of the disease.

• In addition to tertiary care, Ayurvedic medicines can also be co-prescribed.

Top 5 Herbs to boost immunity and boost COVID-19 are:

Immunity boosting herbs play a vital role for the control of this pandemic as enhancing the body’s natural defense system plays an important role in maintaining optimum health.

Tulsi (Ocimum sanctum): Tulsi is an aromatic herb belonging to the Lamiaceae family.

• The leaves of tulsi boost the immune system, enhancing the immune system.

• This herb has multiple therapeutic actions such as immuno-modulatory, anti-inflammatory, adaptogenic, anti-inflammatory etc.

• It is known to cure fever and help to treat respiratory disorders as it contains a lot of micro nutrients as well.

Giloy (Tinospora cordifolia): Giloy is a large, climbing shrub belonging to the Menispermaceae family.

• In Ayurveda, it is used as a Rasayana to improve the immune system of the body and resistance of the body against infections.

• It is used in the treatment of respiratory disorders such as kasa (cough), swasa (asthma), chronic cough, nasal discharge etc.

• Due to its immuno-modulatory properties, antipyretic action and action on respiratory system, giloy can be used as an immune boosting herb in COVID-19.

.Haldi (Curcuma longa): Turmeric is a rhizomatous herbaceous plant belonging to ginger family Zingiberaceae.

• This herb is a powerful immunity booster and has anti-inflammatory properties that help in fighting COVID-19.

• The immunity booster as well as anti-inflammatory properties of turmeric are due to the presence of polyphenol curcumin.

• These properties are useful in treating respiratory tract viruses which cause flu, helps in removing sputum and relieves cough.

• Curcumin is highly rich in antioxidants which help in increasing immunity.

. Amalki (Emblica officinalis): In Ayurveda, amla is a very popular herb.

• Amla can effectively help in boosting immunity in COVID-19 as it is the world’s richest source of Vitamin C.

• Vitamin C stimulates the production of antibodies which increases WBC count in the body.

• Amalki is used in the preparation of the very famous Rasayana 'Chyawanprash’. Chyawanprash is used as a health supplement and as a medicine for enhancing immunity and longevity.

• Intake of amla strengthens the trachea-bronchial organs and hence improves the immunity and functioning of the immune system.

Neem (Azadirachta indica): Neem is a member of the Meliaceae family and is found in abundance in India. It is widely used in Ayurvedic practice due to its antioxidant, blood purification, anti-inflammatory, anti-viral, anti-fungal properties.

• This herb is useful in boosting immunity as it supports the innate immune system ability to self-regulate in times of defense.

• The cooling property of neem calms the Pitta dosha in the body, thus acting as an anti-inflammatory when the body has too much heat.

So, include these herbs in your daily routine as it has become necessary to take precautions to reduce the risk of infection.

|Nature Creates, Nature Heals|

People choose to buy books and read them as their hobbies and sometimes to silence the chaos in their minds. Finding the right store to lay your hands into for your favorite book which could be a thriller, a comic, a novel or a textbook may seem easy but it is tough-to-do. Buying the correct book exactly according to your preference requires a lot of research.Any individual before purchasing a book looks for a lot of factors inside a book as there are a lot of expectations from a book and an author as well.

Sometimes it is very difficult to find a particular book that you might be looking for, it might be just a novel or a simple textbook for one of your exams. What do you do then? Where can you preferably think of going?

Well, there are several options to choose from if you are still unaware of them. The answer is you go online and buy the book you want with just a few clicks. Through this new idea, you don’t just get your book you can also help others in getting their books to buy by sharing your old and used books with them which you no longer need. As technology takes a new step each day, along with it comes several new ideas that are meant to ease the human effort in almost every aspect of life. For example: shopping, food, lifestyle, etc. In this upcoming idea ‘books' can also be included.

Apart from the stationary and the bookstores that we see in the market, there are various online platforms that run with the idea of, how to sell/ buy books online? The idea might seem like a complicated and confusing one but it is as easy as shopping online or ordering some mouthwatering food for dinner. On BookOurBooks.com, we manage to help you sell/buy books online in simple steps without any hard time on the internet.

You follow a few steps:

Go on the website and register yourself with a few details and after you register yourself you can feed in the details about your book which you want to sell and thereafter, your ad goes for approval to the team.

As soon as your ad is approved by the team, it is then visible to the people visiting the site to buy books online.

Through this ad, people can contact you with chat messages which will be directly received in your inbox. You can then contact the buyer, negotiate and close the deal accordingly. Apart from this, we are also trying into building a platform through our website which will be a helping hand for offline book stores in the market for taking their business online. Through the help of our website, they can easily expand their business online by adding up their store with us and letting the range of all the books get displayed on the website.

This can be a great opportunity for the store owners to strengthen their customer count as well as a way to stay connected to its customers in a better way. Regular customers of any book store in a market can connect to them via our website and have their favorite book delivered to them anytime. Questions from readers like, “ how to sell books online? or how do I sell my books online? ” is becoming easy to answer with the help of advanced technology.

As the world is going through a very difficult time, businesses are shutting, people around the world are losing their lives, many have no shelter, the economy of the countries around the world is decreasing at a fast rate which is highly impacting the employment rate as well. People around the world are not left with a lot of options. Here on BookOurBooks.com, we took this time to come forward with a little initiative where we are trying to do something good for the people. We want people to find peace in little things they do which somewhere also includes ‘reading a book’, we want to be an idea of help for you and in return we want you to share your thoughts and ideas with us and help us to take this idea ahead with small steps.

Happy reading!